Women in Experimentation
A community led by and for women, giving them the ‘unfair’ advantage of working together.
Winner of:
🏆 Experimentation Culture Award
🏆 Experimentation Elite Community Award
Our goal: 30% women on stages, podcasts and aiming for fair representation.
1.600+ women already joined
Newsletter: monthly updates and content
Our newsletter is open to all and shares the finest content from our channels.
Become the recognizable expert you were meant to be.
After the success of our yearly UpSpeak competition where we coach women to work on their thought leadership and post online, we decided to open this program up to everyone.
Learn about your why and how to share an intentional image with the world
Become confident and understand those 'little voices' in your head
Build a better network, grow your career and take charge.
And please, do one thing: stop waiting for permission.
What our members say about us…
30% of female speakers for events…
Looking for women in experimentation, growth or personalization for your event or podcast Representation matters.
Who are we?
Women in Experimentation started because we felt too few women were up on stage, on lists and sharing their voices. What started as a list of female speakers has turned into a thriving community where we support each other. It’s a completely non-profit community run by Lucia van den Brink, Daphne Tideman & Marcella Sullivan.
Join our Women-Only
Slack Community
Social media support
Jobs and speaking opportunities
Access to brilliant people worldwide
Imposter syndrome = you're not alone
Safe environment & learn from others
Join us on Slack • 1.500+ women already joined
The Convert X Women in Experimentation Annual Summit.
TBD 2026; Online - Free to Attend.
The last two years we’ve ran a free summit with 1,000+ participants. We’re already busy planning 2026.
Expect practical knowledge, soft skills, authentic connections and true diversity from an exciting range of 10 hand-picked speakers, delivering completely unique talks that cover everything experimentation, from research ethics, to CRO, to psychological safety, to stakeholder management.
Nothing happens without support
We try to ensure that as much as we can is free to make it accessible to all. This is only possible through Sponsorship. We are open to additional sponsors. In return for support, you can receive exposure to our community of 1,500+ WiE and our newsletter with nearly 1,000 sign-ups.
Reach out to receive more insights into our community and sponsorship options.